Universal Studios have created an advertisement like no other. A 55ft minion shaped blimp has been touring the US skies to promote Despicable Me 2. This innovative way of catching people’s attention with the “Despicablimp” could quite possibly allow Despicable Me 2 to float (I know, bad pun) to the top of box offices.

There are endless marketing opportunities with the blimp connect this giant balloon to the digital world. For example, spot the blimp, tweet about it /instagram/vine the giant minion blimp with the hash tag #despicablimp. Or encourage users to check in when they are in range of the blimp.

Additionally, as a part of the actual campaign, there is a website devoted to tracking the despicablimp. Visitors to the site are encouraged to upload photos to Facebook and twitter,  which are then streamed to the website.

It’s a shame that this promotion is only being done in the United States. This is mainly a cost issue, as it would cost a large about of money to create the blimp, employ the trained crew to fly it. However, with the popularity of the Internet, other countries are able to check the progress of the blimp.

(Source: http://www.despicablimp.com)
(Source: http://www.generalaviationnews.com/2013/05/exploring-the-despicablimp)