It’s no secret that McDonalds connects with upcoming children’s films to promote their happy meals. This association has been long running and provides mutual benefits for McDonalds and the films distributor.

Below is a clip advertising the despicable me 2 happy meal promotion.

Whilst on YouTube, I also found heaps of videos devoted to the actual minion toys. This allows for seemingly innocent exposure for the film and their branded toys. Here is an example of one persons collection of minions. Or army if you prefer:

This brings up the age old debate, is it right or wrong to entice children with the prospect of a toy with their meal. After all, the happy meal does need to meet basic health requirements to be sold. Though, without the toy, is that still enough to make children want the happy meal?

(Source: http://www.youtube.com/watch?v=WKlHZ_mQm34)
 (Source: http://m.youtube.com/watch?v=WAX1d4S7uG4)
(Source: http://www.fitsugar.com/Banning-Happy-Meal-Toys-Good-Idea-Bad-Idea-11802331)